LTW is a publication for everyone involved in the business of licensing.
Its main purpose is to join the dots between licensor, licensee and retail, ensuring that people in each of these areas have the necessary information to help them make informed decisions about which properties and brands they should be working with.
We are not a ‘licensing community newsletter’; licensing companies work with us to help influence important strategic business decisions, not to tell their competitors what they are doing.
About Lema Publishing
Lema Publishing Ltd was established in 1981 with the launch of Toys ‘n’ Playthings
magazine, which quickly became the leading trade publication for the UK
toy industry. Three decades later, Toys 'n Playthings is
still going strong and remains the brand leader in its sector.
Fast forward to 2009 and Lema now has nine b2b titles in its portfolio and Malcolm is still helping drive the business forward.
In 1989 Gifts Today
was launched against the two established gift
titles, both of which ceased trading within two years. In 2009 'Gifts'
celebrated the twentieth anniversary of its launch.
As regular exhibitors at the Harrogate Christmas & Gift show each
January, Lema spotted a niche for Christmas decorations and outdoor
lighting and in 1990 launched Christmas in January
. Published just
twice a year it is the only UK trade magazine covering this specialist
In May 1997 Nursery Today
was launched as a specialist read for the
baby product market. It has grown to become the leader in its field.
Following the publication of a special one-off party title in 1999 to
celebrate the turn of the century, Lema decided to launch Party Party
as a specialist magazine for the party and fancy dress industry. Now a
brand leader in this niche market the title continues to highlight all
that’s good in the party market and is published bi-monthly.
2007 saw Lema Publishing acquire three new titles. Tableware
is a title with a history of over 130 years, which was
first published in 1877 as the ‘Pottery Gazette’.
Licensing Today Worldwide
was acquired from the Galleon Group Plc. and
covers the world of character and brand licensing. Published four times
a year it is an international title that keeps readers up-to-date with
the fast-moving world of licensing.
Also acquired with LTW was the annual publication Art Buyer
, which is
read by both providers and buyers of licensed artwork for all manner of
was the last title to be acquired by the company
from emap plc and is read by art galleries and art framing shops
primarily within the UK. It is published six times a year.
All of our titles circulate primarily to retail store operators
including all the major buyers within those industries. Our key titles are
members of the Audit Bureau of Circulation.