As a pan-global title LTW is distributed in every key territory in the world, with an emphasis on the European market. Our aim is to reach quality licensing contacts at their desks – not just rely on show distribution alone. A full country-by-country breakdown is available on request, but in percentage terms it breaks down as follows:
UK and Europe - 80%
America (North and South) and Canada - 10%
Asia, Middle East and Australia - 10%
The total circulation currently stands at 12,329 copies, plus digital circulation.
LTW’s readership split by job function is approximately 30% licensee, 50% retail-based and 20% licensor/licensing agent.
Online average monthly unique users 5,962
Daily Newsflash’s are sent once a day Monday to Friday to 3,500 subscribers
In addition to the magazine’s circulation it is also distributed at Brand Licensing Europe, Licensing Expo (Las Vegas), The Hong Kong Licensing Show, Kazachok (Paris), Australian Toy Hobby & Nursery Fair (Melbourne), Bologna Book Fair (Italy), Mipcom (Cannes), Character Dubai (UAE), London Toy Fair, Spring Fair and the International Toy Fair in Nuremberg*.
*List subject to change.