2waytraffic launches Dragons’ Den game
Sony Pictures Television’s formats arm, 2waytraffic, has signed a deal with games developer, DR Studios, to launch the first ever mobile game to be based on reality TV show Dragons’ Den.
Designed for Apple devices, the Dragons’ Den game will launch internationally via the Apple App Store on April 21 2011, priced at $1.99/€1.99/£1.79 for iPhone and iPod Touch, and $2.99/€2.99/£2.79 for iPad.
The Dragons’ Den game will offer budding business minds the chance to experience what it’s like to be a Dragon by watching virtual pitches for real life inventions and working out the goldmines from the flops. The game also replicates the rivalry of the show as players compete against virtual Dragons for their chance to sign the next big deal.
Stephan Zingg, VP of Interactive and Consumer Products at 2waytraffic, said: “We are very proud to release the first mobile product based on this high profile show. Developing new ways for audiences to interact with their favourite television series is crucial to brand building and this game replicates the Dragons’ Den experience perfectly.”
Other product lines developed by 2waytraffic for the Dragons’ Den format include books and board games.
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