Crazy Bones giveaway in US creates frenzy
Kids across the US went Gogo’s crazy for a giveaway that took place at Walgreens drug stores on Saturday April 9th, when the firm’s 7,000+ outlets across America gave away a total of 1,000,000 Gogo’s Crazy Bones absolutely free! 
Gogo’s – the innovative collectible figures - are produced by Magic Box International and PPI Worldwide Group, with the brand now firmly established as the No. 1 selling toy-collectible in the UK, Spain, Germany, Benelux and Australia/NZ.
The product has only recently been introduced to the American market but is already selling in huge numbers, is supported by a multi-million dollar TV advertising programme and is already the second-biggest collectable brand in Walmart and growing.
The brand’s huge popularity has enabled licensing agent Bulldog Licensing to build a large and varied worldwide programme that covers categories including publishing, plush, celebration cakes, apparel, greeting cards, stationery, back to school, calendars and giftware.
Bulldog is already working with US partners such as Hybrid, National Entertainment Network, Winning Moves, Mad Dog and Black & White Footwear.
“Gogo’s is proving to be phenomenally successful wherever it launches, with both consumers and licensees alike - the US is no exception and this giveaway has boosted the brand’s profile even further,” commented Bulldog MD Rob Corney.
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