Gormiti dairy license
Giochi Preziosi, Plus Licens and Marathon Media have announced that Dairy4Fun is the latest name to join in on the growing list of Gormiti licensees, having completed a deal to endorse the Gormiti TV series with kids dairy products in Czech Republic, Poland and Slovak Republic. 
The agreement set up by Plus Licens, Giochi Preziosi’s licensing agent for Eastern Europe and Nordics, will commence Spring 2011 and aims to bring the magic of Gormiti to packaging on a variety of Dairy4Fun products.
Dairy products include yoghurts, cottage cheese, cocoa drinks and desserts. Each snack will also contain a Gormiti inspired premium novelty for children to enjoy and collect, with the promotion supported by a TV marketing campaign.
Graziano Delmaestro, Giochi Preziosi’s licensing director commented: “Giochi Preziosi has great responsibility in enhancing positive messages through its IP’s, and healthy snacking is important for all children and to parents. Dairy4Fun is a fantastic brand to be working with and its reputation in producing delicious healthy snacks will work perfectly with Gormiti. We are delighted to be working in this partnership, as both brands are loved by kids all across the Czech Republic, Poland and Slovak Republic.”
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