Licensing Essentials Venue
LIMA UK, part
of the trade organisation for the worldwide licensing industry, has
confirmed the new venue for its annual Licensing
Essentials Course, scheduled for 12th May, which will be at the Hotel Verta in Battersea,
London.
Aimed at newcomers to licensing, the all-day course
focuses on both the essentials of licensing as well as giving delegates
exclusive insights into the very latest trends and best practice.
The first morning session at the venue will focus on the fundamentals of licensing
and the role of the licensor and licensee, whilst the second half will
look at essential legal and financial know-how.
The afternoon will take some current trends and best practice, with
exclusive sessions from industry experts on knowing your customer – in
this case focusing on the children’s market – understanding what social
media and internet use shows about children’s buying intent and
understanding and reaching children on their terms.
The final session of the day will reveal new opportunities for licensing
in today’s retail environment, taking the fashion and music industries
as case studies, before the venue opens up to the networking party in the evening.
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