Winx Club and PopPixie Brighten up Russian Ratings
Rainbow is pleased to announce a major deal with Russian broadcaster CTC for its well-known brand Winx Club and new property PopPixie.
The deal is a direct result of the Winx’ extraordinary, long term ratings success and its solid position as the No.1 girls property in Russia - and will establish the shows on CTC’s programming grid for years to come.
The deal includes four brand new Winx Club TV movies as well as upcoming series Five (26 x 24), both co-productions with Nickelodeon.
CTC will air the brand new Winx Club TV movies this fall 2011 followed by a rerun of series 3 and 4. They will then will air Winx Club 3D Magical Adventure in January 2012 (during the Christmas holiday) followed by a rerun of series 1-4 in the lead up to the much awaited broadcast of series Five in fall 2012.
CTC also purchased PopPixie (52 x 13), Rainbow’s latest animated comedy series, which had an extremely positive debut across Europe last year, reaching peak ratings of up to 58% amongst 4-6 year olds.
The Russian broadcaster will launch PopPixie (pictured) in Fall 2011, and expects to replicate the success of Winx Club, as well as PopPixie’s results throughout Europe.
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