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Alpha appoints Antoine Erligmann

Joins as VP of Media, TV and Licensing in EMEA to accelerate group’s European business

The Alpha Group has appointed Antoine Erligmann as Vice President Media, TV & Licensing EMEA. 

The hire marks a significant move to expand in Europe for the leading Asian toy, animation, digital content and entertainment group.

Alpha Group is consolidating its organisation and expanding its teams in Europe. The arrival of Antoine Erligmann is keeping with the ambitions of Alpha Group’s founders to become a key player in the European market over the next ten years.

"This recruitment is an accelerator in the development of our European potential,” said Ray Wang, Chief Content Officer and President of International Alpha Group. “Antoine will be an important part of Alpha global kids IP strategy. “Antoine Erligmann joins the Alpha group to lead the strategy, create and develop the Media, TV and Licensing business in Europe, and support the development of our toy division notably the subsidiaries recently established in France by Didier Carreras, in England, by Mark Hyndman and in Northern and Eastern Europe by Patrick Potgiesser as well as our distributors in the other regions.”

Antoine will be in charge of TV distribution and Licensing development of powerful brands such as Super Wings and Infinity Nado in the short term, keeping in mind that Alpha Group is currently developing a number of other brands that are set to arrive on the market as early as 2018. His principal roles will be to establish the Media strategy, negotiate and direct the distribution of TV series across European markets and develop licensing programs in EMEA. He will also participate in the development of co-productions and digital strategy.

“I am thrilled to join the Alpha group who holds leading position in the Chinese market in the Media, TV, Licensing and Toy industry and is expanding very rapidly internationally,” said Antoine. “This is an amazing and unique opportunity and I am extremely proud to be part of this international growth.”

Antoine brings a wide range of experience to Alpha, having most recently held the position of Head of EMEA at Nelvana, working on brands like Bakugan, Beyblade, Zhu Zhu Pets, Babar and Franklin. Previously he held roles at Warner Bros., Smoby – Majorette, Simba Group and in the retail industry at Carrefour and Paridoc-Auchan.

Alpha Group will be present at the Las Vegas Show and will present its new 2018 brands.


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