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MI PR merges with Watermelon Creative

New company Flip International Group will offer solutions for new and existing brands and IP development

MI PR Global Ltd, the toys, games and licensing specialist PR and communications agency has formed a strategic joint venture company with Watermelon Creative, an expert design agency. 

Under the agreement, Flip International Group Ltd has been formed. The new group structure offers an unrivalled hub for creative design and communications, offering combined expertise for new and existing brands and IP development, from style guide creation to marketing activations at retail.

Shareholders and Directors of Flip International Group Ltd, Sarah Swindell (Watermelon Creative), Jonathan Rose (MI PR Global) and Ruth Leonard (MI PR Global) are excited about the new opportunities the joint venture will bring.

Sarah said: “At Watermelon Creative we offer bespoke creative solutions for licensors, licensees, manufacturers and retailers. The joint venture with MI PR Global now means that as a group, the delivery doesn’t stop at the creation stage with brand marketing and communications being instrumental to ensuring complete consumer engagement.”

Jonathan added: “It is more important than ever to be able to support clients with a seamless offering, delivering added value with the very best industry know-how. Our joint venture means we can deliver a complete portfolio of specialist services across brand creation, marketing strategy and public relations. We will operate as a tangible extension to any in-house design or marketing team, whilst offering economies of scale across a variety of services.”

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