4Kids representing contemporary art
4sight licensing solutions, a subsidiary of 4Kids Entertainment, has been named worldwide (outside of Asia) merchandising and licensing agent and brand manager for an extensive contemporary art collection.
The fresh new collection of imagery is inspired by the artwork of one of the world’s most prolific and distinctive artists, Katsushika Hokusai, whose portfolio of works created in the 18th and 19th centuries has been celebrated and beloved by generations.
4sight was granted these rights by Effort Co. Ltd., a leading marketing agency with an established reputation in Japan for identifying distinctive brands and developing them through trend-setting products that appeal to targeted contemporary consumer audiences.
The new art series is a transformative reimagining of Hokusai’s extensive original works, including stunning silk paintings, classic woodblock prints, picture books, manga, travel illustrations, paintings, and sketches.
Effort Co.’s modern reinterpretation of this beloved classic artwork has been met with tremendous success in Japan and will be the focus of this extensive and inspired licensing program scheduled to debut in select retailers in North America in 2011.
It is anticipated that an exclusive fashion apparel and accessories collection will be followed by an extensive home décor line to include textiles, home accessories and room décor. Additional categories will include publishing, stationery and collectibles. Following its North American introduction, the Hokusai-inspired program is expected to roll out across Europe using the same strategy and targeting the same categories. The new Hokusai collection and brand will be introduced at the International Licensing Expo in Las Vegas in June, where branded apparel and accessories from Japan will be showcased in the 4Sight Licensing booth.
“We are honored to be representing the new Hokusai collection and brand, inspired by the original and classic works of one the best known artists of Japan,” said Rosalind Nowicki, executive vice president, licensing and marketing, 4Kids Entertainment. “This extensive collection of re-imagined artwork made for today’s trendsetting consumer is contemporary and relevant, while paying homage to the great historic originals.”
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