Allstar win for Brand Central
Allstar Products Group, LLC, a leading direct response and consumer products company, has selected Brand Central LLC as its licensing agency.
Brand Central will manage Allstar’s portfolio of national brands including the pop culture phenomenon Snuggie blankets, popular activity brand Benadaroos Flexible Building Sticks, and housewares brands such as Big Top Cupcake baking sets, The Perfect Brownie baking pan and Touch n Brush Hands Free Toothpaste Dispenser. Brand Central will be responsible for extending Allstar Products Group’s brands into new product categories through licensing partnerships as well as assisting the company in acquiring brands to develop new licensed product lines.
Ross Misher, CEO of Brand Central LLC commented: “Allstar has built an amazing stable of national brands through the power of direct response television. Their products are not only sold through direct marketing but have strong placement at retail making them ideal for brand extension. With a continuous pipeline of new products supported by national media, we will help them further extend their presence at retail through innovative and strategic licensing partnerships.”
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