Apparel deal for Panini

The Panini Group has signed a licensing deal with Atelier Fixdesign for an apparel and accessories line inspired by the Panini experience.

Atelier Fixdesign will translate the history of sticker company Panini into a fashion range, with the Charging Knight and the Bicycle Kick logos featuring across t-shirts, sweatshirts, button-neck shirts and other products.

The company will also aim to capture the sensations and emotions of Panini's product lines; the excitement of finding out what stickers are in the packets, swapping doubles, the “Got, Got, Need!” ritual and racing to complete an album.

The collection will be on sale in 2011, just in time to celebrate Panini's 50th anniversary

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