Asia deals for American Greetings

American Greetings Properties (AGP), the intellectual property and licensing division of American Greetings has announced a roster of new on-air and DVD placement deals for Strawberry Shortcake and Care Bears in Asia.

Cartoon Network has been granted rights in the Asia-Pacific region for the new entertainment 'The Giving Festival,' 'Care Bears to the Rescue,' and 'Share Bear Shines' in addition to Strawberry Shortcake’s 'Berry Bitty Adventures' and 'The Strawberry Shortcake Movie: Sky’s the Limit.' This deal includes Australia, New Zealand and the rest of the Asia-Pacific feed including India, Pakistan, Bangladesh, Sri Lanka, Bhutan, Maldives, Nepal, American Samoa, Brunei, Burma, Cambodia, China, Cook Islands, Fiji, Guam, Hong Kong, Indonesia, Kiribati, Korea, Laos, Macau, Malaysia, Marshall Islands, Micronesia, Mongolia, Myanmar, Nauru, New Caledonia, Northern Mariana Islands, Palau, Papua, New Guinea, Polynesia, Singapore, Solomon Islands, Tahiti, Thailand, Tonga, Tuvalu, Vanuatu, Vietnam, Western Samoa, Philippines, and Taiwan.
 
Since 2002 when Care Bears re-launched, millions of these lovable bears have been brought home to a new generation of fans generating more than $2.6 billion in global sales.
 
Now celebrating 30 sweet years, Strawberry Shortcake is a favorite with little girls and moms alike, teaching wholesome values, going on fantasy adventures and proving that little girls can do big things. Keeping with contemporary nutritional concerns, both Strawberry Shortcake and her magical home, Berry Bitty City, reflect a fruit-friendly atmosphere. She and her friends show their independence by running shops, including her Berry Café where they meet for smoothies and fun times.

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