International Toy Fair expands LicenseCentre
The International toy Fair, the world's largest toy show, which takes in nuremberg in February has expanded its licensing focus.
The LicenseCenter is moving to the spectacular new Mitte (central) entrance of the Nuremberg exhibition centre for the International Toy Fair 2011. The new LicenseLounge for licensors, licensees and licensing agencies will be located in the foyer of Brüssel hall from 3rd - 5th February 2011.
With this lounge, Spielwarenmesse eG is expanding the previously trader-orientated LicenseCenter into a get-together for all players who achieve a considerable part of their revenue for toys in the license business. License-based toys accounted for a 17 per cent share in Germany in 2009 and even more than 30 per cent of toy revenues in other countries like Spain and Great Britain.
Licensees and licensors will profit from much greater contact potential with the LicenseLounge as a distinctive meeting-point in Nuremberg. To enable exhibitors to find time for a visit to the lounge as well, it will remain open outside the normal fair opening times until 7pm during its opening days from Thursday to Saturday.
The move to the foyer of Brüssel hall gives the license worlds presented in the LicenseCenter more design scope. This product display shows visitors the current license themes of the year in a fascinating presentation. Licensors and licensing agencies also provide clear information and film trailers on the license themes. Media partners from various countries - including LTW - show which license themes are expected to become the top sellers of the year in the worldwide markets in their International Trend Selection.
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