MV signs for Chapman Entertainment's new properties
Chapman Entertainment is excited to announce a new partnership with MV Sports and Leisure for its two new properties launching on CBeebies, Little Charley Bear and Raa Raa The Noisy Lion.
MV Sports and Leisure, is developing wheeled toys including; trikes, bikes, skates, sit and ride (Raa Raa only), walkers and battery-operated ride-ons. Little Charley Bear will launch in spring/summer 2012, and this will be followed by the launch of Raa Raa The Noisy Lion wheeled toys in autumn/winter 2012.
Valerie Fry, director of licensing comments: “We are pleased to be working with MV Sports and Leisure on Raa Raa The Noisy Lion and Little Charley Bear. They have great retail distribution and the new product ranges are innovative with mass appeal for boys and girls alike.”
Phil Ratcliffe, sales and marketing director, MV Sports and Leisure adds: “Both Raa Raa The Noisy Lion and Little Charley Bear are great licenses and are tailor made for wheeled toys. With Chapman’s proven track record of success and strong broadcast platforms MV is confident that both properties will be a huge hit with pre-schoolers across the UK.”
Aimed at children up to four years, Little Charley Bear is about an imaginative and playful bear called Charley. Under the watchful eye of his friend the Narrator, this very cute little bear uses his imagination to play and go on adventures where he discovers new things about himself and the world around him.
Raa Raa The Noisy Lion is a very loveable little lion who sometimes forgets his words when he gets excited and can only manage a roar. With the help of the audience, Raa Raa and his friends in the Jingly Jangly Jungle solve noisy mysteries, go on adventures and have a lot more fun when they use their fast-developing communications skills: gestures, expressions and best of all, words!
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