Turner unveils EMEA plans for 10.10.10
Turner CN Enterprises has unveiled plans for Ben 10: 10.10.10. A year in the planning, this EMEA wide event will celebrate Ben 10’s status as a multi billion dollar global retail brand.
2010 is ‘The Ultimate Year of Ben 10’ and Ben 10: 10.10.10, a comprehensive programme of events is the initiative that will drive the celebrations for the brand that is beloved of boys the world over.
Officially launching in October 2010, Ben 10: 10.10.10 will clearly convey the power of Turner CN Enterprises’ unique 360-degree approach to business and the vast commercial benefits that engaging all areas of the business, from on-air and online to ad sales and promotions has.
Alan Fenwick, vice president, Turner CN Enterprises says: “The beauty of the initiative is that although it provides a global focus for the brand and of course a reason to celebrate our successes, Ben 10: 10.10.10 isn’t restricted to the 10th October 2010. Throughout EMEA, our regional teams and agents are working in collaboration with channel marketing teams, programming, online, retailers and licensees to tailor activity that maximises the potential of this pinnacle calendar event for their local market. Whether it be 10 days, 10 weeks or even 10 months, I’m absolutely certain that this is the event that will help us to further the success of Ben 10 which is still growing and cement the brands position as an entertainment evergreen.”
Ben 10 is at different stages of the brand life cycle in each regional market and the event activity organised around Ben 10: 10.10.10 will reflect this. Significant retail activity has been secured in over 30 countries across EMEA and collaborations with Cartoon Network channel teams across the region will see outdoor, online and TV events that engage millions of fans.
Alan Fenwick (vice president), Maria Rosaria Milone (commercial director), all EMEA territory managers and Jenny Smyth (trade marketing manager) are now booking meetings for Brand Licensing Europe. To book an appointment with a Turner CN Enterprises representative or enquire about Turner’s Gallery Suite presentations please contact Laura Carr on 0207 693 1088 or email
laura.carr@turner.com.
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