AARDMAN RIGHTS TO REPRESENT BLOODHOUND PROJECT WORLDWIDE
Aardman Rights has signed an exclusive, all rights deal with the BLOODHOUND Project
Aardman Rights has signed an exclusive, all rights deal with the BLOODHOUND Project, the venture which aims to break the World Land Speed Record by building a car capable of reaching 1,000 mph. The BLOODHOUND Project is led by former World Land Speed Record Holder Richard Noble, OBE, and Aardman will be representing the innovative project worldwide across all licensing categories.
The team behind the BLOODHOUND Project have held the World Land Speed Record for 27 years continuously and set the current record of 763 mph with Thrust SSC in 1997. A key aim of the BLOODHOUND Project is to create an education initiative which will inspire the next generation of Scientists, Engineers and Mathematicians by showcasing these subjects in the most exciting way possible. In the UK there are already more than 3800 primary and secondary schools, 230 further education colleges and 40 universities - totalling 1.5 million students - exposed to real-world case studies based on the project to add value to their STEM curriculum.
“In the 1960s, the goal of putting a man on the moon inspired an entire generation to take interest in STEM. We hope BLOODHOUND will have the same ‘Apollo Effect’ for this generation” Said Richard Noble, Project Director, “Working with Aardman is a fantastic opportunity to reach a vast audience”
Sean Clarke, Head of Aardman Rights, said, “Whilst this is a new direction for Aardman Rights, we have a proven ability to develop and market brands and this was a natural next step for our business. We have worked with Richard Noble and the team at BLOODHOUND to develop a Licensing plan that will interpret this unique car and capture the cutting edge engineering and technology into a range of aspirational products, with an ultimate goal of helping inspire a new wave of engineers and scientists and for everybody to feel part of this historic project.
"To support the Aardman Rights teams to develop this new area we will be engaging Katie Dann, who has led the development of Lotus Engineering licensing programme.”
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