DHX Media acquires W!ldbrain
DHX Media has acquired 100 per cent of W!ldbrain Entertainment, the LA-based entertainment company.
W!ldbrain produces and animates The Ricky Gervais Show for HBO and turned Yo Gabba Gabba!, the live touring show and hit television series that launched on Nickelodeon in August 2007, into a durable franchise.
The acquisition further strengthens DHX Media’s position to become one of the top independent libraries of quality family entertainment in the world, with an eye towards developing content with hit potential across current and emerging broadcast channels. The deal also combines DHX Media’s efficient and acclaimed production capabilities and international television broadcast relationships with W!ldbrain Entertainment’s in-house creative team and relationships with US broadcasters to fuel future growth across both businesses.
Michael Polis will continue to lead W!ldbrain Entertainment as president. He will also serve as EVP, Branded Entertainment and Consumer Products, DHX Media, where he will also lead DHX Media’s international licensing activities.
Michael Donovan, chairman and CEO, DHX Media said: “W!ldbrain is a great fit for our business. In addition to gaining a new hit US property in Yo Gabba Gabba! and its live show, DHX Media will also benefit from an LA-based studio with a strong creative and marketing track record and excellent US broadcaster relationships. Mike Polis and his team have a first-rate reputation and this collaboration will further advance our goal of creating and leveraging a library of hit kids and family entertainment brands.”
Michael Polis added: “In addition to further accelerating our development of co-productions, growing our successful franchises and leveraging DHX’s global distribution infrastructure for future properties, we look forward to working with DHX Media to secure new merchandising and licensing revenue opportunities in the U.S. and beyond,” said Polis.
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