Nickelodeon and Rainbow SPA announce partnership for Winx Club
Nick and Rainbow have signed a global partnership deal to co-develop and co-produce seasons five and six of Winx Club.
Nickelodeon has acquired the Winx Club TV rights for the US and the pay-TV rights for Latin America, Canada, United Kingdom, Australia, New Zealand and Benelux. The new partnership gives Nickelodeon, the number-one global brand for kids, access to the existing Winx Club TV series and two theatrical films. The agreement also includes the co-development and co-production of seasons five and six of the series.
“It is very exciting for us to be partnering with Iginio Straffi and Rainbow, who have had such tremendous success with this property internationally,” said Cyma Zarghami, president of Nickelodeon/MTVN Kids and Family Group. “The Winx Club franchise is a big hit with young girls and we think there is great opportunity for it in the USA as a property that allows us to fill a gap for girls in the six to eight year old range.”
”We are very proud to start this collaboration with the most prestigious network in the world,” declared Iginio Straffi, founder and president of Rainbow S.p.A. “This is a new challenge for our fairies who, I’m sure, will find a place in the hearts of American and British children.”
Nickelodeon will partner with Rainbow to co-develop and co-produce seasons five and six of Winx Club. Seasons five and six will consist of 26 episodes each and will launch on Nickelodeon internationally (with the exception of Italy) in 2012. Prior to launching the new seasons of Winx Club, Nickelodeon will introduce the series with four hour-long animated specials based on seasons one and two. Seasons three and four of the series will air on Nickelodeon in 2011.
Winx Club is an animated action and fantasy series set in the mystical dimension of Magix where three schools educate modern fairies, witches and supernatural warriors from all over the universe. Bloom, a young fairy in training from Earth, and five of her schoolmates form the Winx Club to combat their arch enemies. Winx Club first debuted in Italy six years ago and quickly became a hit that has generated an international franchise of toys, books, clothing, and DVDs, as well as a CG animated feature film.
In addition to the series, Nickelodeon has acquired all distribution merchandising rights to Winx Club within the US, Latin America, Canada, the United Kingdom, Australia, New Zealand and Benelux.
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