Artlist Collection expands for BLE
The popular photography franchise - part of the 4Kids Entertainment property portfolio - is set to introduce The Hamster, The Duck and The Rabbit at Brand Licensing Europe 2010.
Artlist Collection is an enormously appealing photography franchise featuring highly expressive pictures of animals taken using a fish-eye lens.
Managed by 4sight licensing solutions, Inc., a subsidiary of 4Kids Entertainment, The Dog, The Cat and The Pig already boast a strong licensing programme, with an extensive list of products available across a number of categories, including plush, iPhone apps and other mobile phone games, mobile phone and mp3 accessories, online greeting cards, video games, t-shirts, nightwear, collectables, bedding, games, umbrellas, housewares and publishing.
The Dog, The Cat and The Pig have also enjoyed a great deal of activity in the promotional sphere, with QSR partners such as McDonald’s, Spar and Quick Restaurants. The brand has enjoyed food promotions with Nutrexpa (Spain), Unilever (Portugal) and Ciao and Spizzico (Italy).
“The Artlist Collection franchise is performing extremely well, and these three new additions will undoubtedly be equally popular,” said Sandra Vauthier-Cellier, managing director, 4Kids Entertainment International and 4sight licensing solutions. “The enormous visual appeal of the franchise makes it a fantastic proposition for licensing as well as proving very successful in the promotional sector. We will be looking to build on this extraordinary record and are confident that The Hamster, The Duck and The Rabbit will all be very successful.”
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