BLE's Big Interviewee is London 2012
Brand Licensing Europe has announced that the London 2012 licensing and retail team will feature in The Big Interview as part of this year’s Licensing Academy.
London 2012 Vision – Retail, Licensing And the Olympic and Paralympic Games – The Story So Far, will be an exclusive opportunity for licensing industry professionals to hear, in detail, about the commercial campaigns surrounding the London 2012 games.
The London 2012 team is responsible for building a programme intended to generate £1bn in retail sales in the UK, receive £85M of licensing revenue and create 10,000 products from its official licensees. It will drive a commercial operation with the ambition of raising over £700M from licensing and sponsorship. The team will be focusing on how licensing will play a vital role not only in generating revenue but also in raising brand awareness, creating excitement and engaging future generations in sports, activity and the spirit of the Olympic and Paralympic Games.
The Big Interview will take place on Wednesday 29th September at 13:00
in the Licensing Academy and will feature three key members of the
London 2012 team: Charlie Wijeratna, director of commercial
negotiations, Simon Lilley, head of licensing and retail and Warren
Traeger, licensing manager, toys, games and souvenirs. It will be
hosted by Kevin Roberts, the editorial director of SportBusiness Group.
Jessica Blue, event director, Brand Licensing Europe 2010 commented: “Less than two years from now, London will be at the centre of the world’s biggest sport licensing event. The Big Interview will provide the inside track on progress to date and also explore the additional licensing, retail and commercial opportunities to consider as the games approach. The Licensing Academy has become THE place in Europe to discover the hottest topics and hear latest developments in the world of licensing.”
All Licensing Academy sessions are free to attend for show visitors who register in advance for their free show entry badge at
www.brandlicensing.eu. Brand Licensing Europe 2010 will take place over three days from 28-30 September 2010 at London’s Grand Hall, Olympia.
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