CBBC premiere for Simon’s Cat
Online phenomenon and viral sensation, Simon’s Cat, received its television debut last weekend on CBBC.
Created by award-winning English animator Simon Tofield, Simon’s Cat is a genuine word-of-mouth phenomenon. The animated series of short films, which started online, follows the humorous adventures of Simon's cat and his relationship with Simon's cartoon alter ego.
Simon’s Cat ‘Let Me In’; is a two minute animated short written and produced by Simon Tofield which was shown as part of the My Toons Summer Special, which showcases the eight most popular animations from the CBBC website.
Simon Tofield’s inspiration for this particular short was based on his observation of a friend’s cat struggling to get in through the back door at night. ‘Let Me In’ is one of eight animated shorts that Simon has written and produced which appear on the Simon’s Cat website,
www.simonscat.com.
This television premiere announcement follows the recent YouTube release of the latest Simon’s Cat animation entitled ‘The Box’ which passed the 1 million view mark in just two days and received a YouTube Honour for the most viewed video on YouTube on Friday, 20th August.
To date, Simon’s Cat has reached 77.4 million total views on YouTube and has over 16,000 followers on Twitter and over 220,000 fans on Facebook. The first Simon’s Cat book entered the UK Bookseller Top 50, Amazon Top 20 and hit Play.com’s number one spot for all books. Global book sales to date stand at 400 000 across 23 countries Worldwide.
RDF Rights (RDFR), was appointed as the UK licensing agent for Simon’s Cat in February 2010. It was appointed by United Agents which has selected RDFR to seek licensees on their behalf. In July RDFR announced that it had inked a deal with greeting card and stationery firm Portico to produce a wide range of paper products including: greetings cards, gift wrap, gift tags, gift bags, stationery-based gifting and dated products to include calendars and diaries. RDF Rights holds all UK licensing and merchandising rights to Simon’s Cat.
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