Dinosaur King is roaring success
Dinosaur King, part of 4Kids Entertainment International’s brand
portfolio, continues to go from strength to strength with season two set
to launch on GMTV in the UK on 1st November.
In addition, five new licensees - Signature Publishing, Samuel Eden and Son, MC Productions, PMS International and Anubis Publications - have joined the programme across the UK and Europe.
Signature Publishing has joined Harper Collins as part of the UK publishing programme. Signature launched the first official Dinosaur King magazine in the UK in July, and early feedback from retailers has been positive.
A new partnership with Samuel Eden and Son will produce socks, slipper socks, sock gift sets and phone socks, and PMS International is set to launch amusement plush, playballs and inflatable bashers and figures across Europe. Both are set to launch in spring 2011.
Anubis Publications is set to launch a Dinosaur King magazine in Greece and Cyprus, while MC Productions recently published the first hard cover comic books for distribution in France and French-speaking Belgium and Switzerland.
The new partners join a growing list of European licensees, with the brand represented across a huge range of categories, including toys, home entertainment, posters, bags, collectibles, apparel, and outdoor toys.
“These latest licensees add to a strong European licensing programme for Dinosaur King,” said Sandra Vauthier-Cellier, MD, 4Kids Entertainment International. “The brand is proving to be a huge success across the UK and the continent as we continue to build the programme across all categories.”
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