Fluid appoint new brand manager

Fluid World, the official UK licensing agent for Sanrio, is proud to announce the appointment of Sandra Arcan as brand manager.

Arcan joins the business from 4Kids Entertainment where she was senior licensing manager, managing the EMEA licensing programmes for key categories including fashion, accessories and home.

Reporting to Fluid World brand director, Libby Grant, Arcan’s primary focus will be to work closely with key retailers as well as develop new business across the Sanrio portfolio. Arcan will also work on up and coming Hello Kitty collaborations and activity planned to celebrate the Sanrio 50th anniversary.

“We’re delighted to be welcoming Sandra into the team. Our retail strategy is central to everything that we do and we’re pleased to be able to offer our licensees and retail partners a dedicated person to champion our brands and maximise the potential of our licensed products at retail as well as developing new business areas with our retailers in mind,” said Libby Grant, brand director, Fluid World.

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