Introducing Little Pink
Plus Licens is proud to represent the picture book and design property Little Pink and Brokiga Friends.
The representationship covers merchandising and promotional rights for Europe, Russia/CIS, Japan, Korea, Taiwan, Australia and publishing rights worldwide outside Sweden.
The successful picture book series has been created by Stina Wirsén, one of Sweden's most renowned artists and illustrators, along with her mother Carin Wirsén. The books treat themes such as the alphabet, numbers and colours, positions, opposites and fear in a fun, playful and colourful way. The Brokiga characters are expressive and cute without being too cutesy and cherish the right to individuality and expression of emotions. Stina Wirsén’s books often feature powerful female characters, although not necessarily tomboys – above all, the Little Pink character is based on the idea that girls can be allowed to dress like princesses and still be strong individuals.
Based on the book series, the design brand Brokiga has been developed for Sweden by Anna Hörling. The product line that can be found in Sweden’s major department stores, consists of apparel and furnishing, bedding and accessories for nurseries and children's rooms.
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