LazyTown helps Butlins shape up
LazyTown has signed a two year deal launching in February 2011 with
Butlins resorts aimed at encouraging their young visitors to be more
active.
The deal, launching in February 2011, will mark the first time Butlins
has created a multi-level platform for a children’s brand and will
feature LazyTown’s live show, a sports and crafts academy and healthy
menus choices for kids in the resort restaurants.
On top of this, episodes and health related idents will be broadcast on Butlins TV network. LazyTown will also be feature on the Butlins website that has 4.2m unique visitors, their family brochure and magazines, ads in the national press and direct mailings.
Dan Frugtniet, director of licensing EMEA, commented: “We are incredibly excited to be working with such a iconic British brand to bring our healthy lifestyle message to millions of families. Butlins are committed to kids entertainment and now kids health. Reaching so many people, they see our partnership as a way to really challenge and make a positive difference to the usual kids’ holiday experience.”
Social Links