Nick and Argos launch Dora promotion
Six-month catalogue and online promotion will promote Argos’ range of Dora products, including Fisher Price and V-Tech product ranges.
Nickelodeon Consumer Products UK and Argos today announce a unique first
to market promotion which features in the Argos autumn/winter catalogue
and on www.argos.co.uk.
The promotion will run until December 2010 on a dedicated Dora product page in the catalogue’s toy section. A puzzle mechanic encourages children to count images of Dora’s friend Boots on the page and visit the Argos website to enter the competition. Prizes will be won on a monthly basis, leading up to the grand prize in December; a family holiday for four at the Nick Hotel in Florida.
Licensees involved in the promotion include master toy manufacturer Fisher-Price and consumer electronics brand V-Tech. Fisher Price product ranges include Suds & Surprise Dora, Dora Tunes Guitar, Everyday Dora doll, Dora Vamonos Van, We Really Did It Dora, Dora’s Doll House, Dora Swimming Mermaid doll and Splash Around Dora & Boots. V-Tech products include Dora Learning Drums and Dora Carnival Time Laptop.
Nickelodeon will support the promotion through marketing activity including 30-second TV advertisement slots exclusive to Argos across Nick Jr and Nick Jr 2 throughout August and November, highlighting the product range and competition mechanic and driving viewers to the Argos website. Two full-colour page advertisements have been booked for Dora magazine (circ approx. 50,000) in the September and November issues. Digital support will come from banners on www.nickjr.co.uk running throughout the term of the promotion. Fisher-Price is also supporting the promotion by featuring the competition in a mail-out to over 50k subscribers to UK parents of pre-schoolers.
Clare Piggott, VP of Nickelodeon Viacom Consumer Products UK said: “Argos has been a long-standing supporter of Dora, Nick Jr’s evergreen pre-school heroine. It is fantastic that we have jointly developed such a strong promotion to support Argos’ range of products in her special birthday year”.
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