Hybrid Apparel 'make it so'
CBS Consumer Products and Hybrid Apparel will launch a new line of Star Trek clothing at the MAGIC Marketplace in Las Vegas.
The programme will bring a new collection of t-shirts and apparel to mid-tier and mass-market retailers.
The line, emblazoned with the iconic imagery of one of the most popular sci-fi series of all time, is expected to hit stores in September.
"Star Trek fans love to connect with the brand. This program with Hybrid Apparel will provide us with a great opportunity to bring innovative apparel design and products to the audience," said Liz Kalodner, executive vice president and general manager of CBS Consumer Products.
"We are very pleased to be working with CBS Consumer Products on such an amazing franchise as Star Trek," said Derrick Baca, vice president of Licensing at Hybrid Apparel. "The customer base for this franchise transcends generations old and new. We are excited for the growing momentum that Star Trek continues to experience and look forward to adding value to the brand in the future."
Hybrid Apparel's Star Trek collection debuting at the MAGIC Marketplace will focus on t-shirts, with line extensions planned for the future.
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