PopPixie launches in France
Rainbow SpA is pleased to announce that PoPixie will be making its worldwide debut on France 3’s major kids network mon Ludo later this month.
Two episodes of PopPixie (52 x 13-min) will be broadcast back to back on August 14th, following Rainbow’s other hit in France, Winx Club, to capitalize on its huge fan base.
The French launch France will be concurrent with a pan-African launch on K-Net and followed in September by launches on TVI (Portugal) and Clan TVE (Spain). Thereafter, PopPixie will debut on Canal Panda (Portugal), Kanal D (Turkey), RAI (Italy), Alter (Greece), Junior and MTV3 (Finland), MBC (Middle East and Africa), and Noga (Israel).
The TV launch will be supported by major TV campaigns in most territories as well as the launch of master toy licensees Bandai’ extensive PopPixie toy range: action figurines, plush, play sets, accessories for each Pixie and animal, etc. Other key licensees include: Mirtillo (apparel Italy); Carel (apparel France); Leomil (footwear France, Spain, Portugal, Nordic); and Paglieri (hair accessories Italy); BTS and stationary with Paxos (Greece, Germany); Josman (Spain); Artimbal (Portugal); and Tennessee (France).
The Pixies started their career in 2007 on Winx Club II. TV ratings went through the roof and PopPixie became a best-selling property, topping Fashion Doll and BTS sales. Ferrero sold approximately 12 million PopPixie Kinder eggs and magazines sell 60,000 and 100,000 copies a month in Italy and Russia alone.
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