Shaun and Timmy head for China
Aardman Rights has finalised an exclusive all-rights deal for two of its hit children’s properties with U’young Media in China.
The deal covers Shaun the Sheep series one and two (80 x seven-mins) and Timmy Time series one, two and three (78 x 10-mins), of which the third series is currently in production.
Major Chinese state broadcaster CCTV-Children launched Shaun the Sheep in August in a primetime children’s slot to a new audience of millions. Sean Clarke, Head of Aardman Rights, says: “We are very happy to have Shaun the Sheep on China’s premier children’s channel, CCTV-Children.”
As part of the exclusive all-rights deal, U’young will manage DVD, toy and publishing for both series, which they expect to launch from spring 2011.
Sean Clarke continues: “U’young has really embraced Shaun the Sheep and Timmy Time and provided us with a comprehensive and integrated plan across all rights for launching two of our biggest brands in China. And we look forward to working with U’young to roll out a comprehensive Shaun merchandise programme in Spring 2011."
Timmy Time has now sold to more than 130 territories worldwide, enjoying strong ratings internationally and on CBeebies in the UK. The series has rolled out worldwide since its UK launch in April 2009 and is due to launch in the US on Disney Playhouse on 13th September.
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