She-Ra turns 25
Mattel and Classic Media are rolling out
commemorative programmes to celebrate the Princess of Power's quarter-century.
Collectible action figures will be released throughout the year, while the first season of the Princess of Power series will be released on
DVD and through
iTunes and Hulu. The entire series is also coming to DVD as She-Ra: The Complete Series 25th anniversary edition.
She-Ra, also known as Princess Adora, is the twin sister of He-Man and is one of the world’s most popular female superheroes and star of the hit 1980s animated television series, She-Ra: Princess of Power. First introduced in March 1985 in the animated feature film, He-Man and She-Ra: The Secret of the Sword, a spin-off television series began airing shortly afterwards, in September 1985. She-Ra has since starred in 93 cartoon episodes, a Christmas special, more than 20 books, 12 comics and six quarterly issues of the Princess of Power magazine.
“As the most powerful woman in the universe, She-Ra continues to add her strength to our collector portfolio,” said Scott Neitlich, manager, action play marketing, Mattel, Inc. “Being able to give fans new collectibles and keeping our heroine relevant after 25 years through new adaptations is a true testament to the iconic stature of She-Ra.”
“One of the original female superheroes, She-Ra combines femininity with strength, and in so doing is a timeless symbol of empowerment for women of all ages,” said Nicole Blake, EVP, global marketing and consumer products, Classic Media. “Countless male superheroes have been reintroduced to today’s audiences - now, celebrating the 25th anniversary, is the time for She-Ra!”
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