Turner to highlight agency role at BLE
Host of new local and pan-European opportunities will be unveiled as Turner’s increasingly important role as third party licensing agent is highlighted at the show.
The show, which takes place between Tuesday 28th September 2010 and Thursday 30th September 2010, will be used as a platform to launch a host of brand new opportunities based upon Turner’s portfolio of brands and third party properties.
Speaking for the first time about his plans for this year’s event, Alan Fenwick, vice president of Turner CN Enterprises said: “We’re incredibly excited to be returning to Brand Licensing Europe where we will be demonstrating how we intend to leverage our experience of developing hugely successful boys brands such as Ben 10 and Bakugan to launch our most diverse portfolio of brands ever. Targeting all genres, ages and demographics, we’re preparing to make a number of key announcements at the show which will change the face of our kids business and shape our future growth strategy of licensing for adults.”
In addition to the Turner CN Enterprises stand on the show floor (stand E040), the licensor will have exclusive use of the Gallery Suite where existing and potential retail and licensing partners will be briefed on the new slate of opportunities.
Fenwick continued: “We’re really pleased to have secured the Gallery Suite for this year’s show. The additional space will allow us to host private meetings and bespoke regional presentations in local language for customers travelling in from across the EMEA region. This tailored approach is wholly reflective of the unique ‘one stop solution’ that we offer and allows us to nurture local relationships and to develop the abundance of territory specific opportunities that are currently on offer.”
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