BLCEE a success
Advanstar has reported that almost 300 visitors made their way to the
Brand Licensing Central and Eastern Europe debut show earlier this
month.
The show, which took place in Budapest last week, launched in
response to extensive research by Advanstar into licensing
opportunities within the CEE region. 292 retailers and manufacturers
visited the show to secure the rights to the 250 brands and characters
on display.
“It was crucial for us to get the balance of this event right for
the 23 countries we were serving,” commented Jessica Blue, event
director. “Feedback from exhibitors and visitors has demonstrated that
we did, creating a solid foundation on which to build for the future.
The visitors attending were serious about the business of licensing.“
87 per cent of visitors were budget holders or influencers in the
purchasing process while half of those attending on the first day
returned again on the second day.
Advanstar’s comments were echoed by Andrew Carly, Head of Licensing
at E1 Entertainment: "You can see that this is the beginning of
something that will grow. It's staggering how quickly things have grown
in these markets and the show makes it clear that the opportunities are
distinct for each country."
Visitors included Ars Una Studio Kft, Avon Cosmetics Ltd, Bon Bon
Buddies, Cartamundi, C&A Buying, Diane Kappa Designs, Egmont
Bulgaria, Formatex Ltd, Hungarian Society of Textile, M&C Toy Kft,
Peek-A-Boo Toys B.V, Setino Hungary Kft and Tesco.
Retailers made up 15 per cent of the audience, with Karen Saunders,
Buyer at Tesco commenting, “We found the show to be interesting and of
great use in introducing us to contacts and licenses that we had not
been exposed to beforehand. We now have a number of different leads
that we are able to pursue which will hopefully aid us in selling the
right licenses tailored to our market.”
Advanstar will announce future plans for the event shortly.
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