CPLG unveils new England kit
The licensing agent for the FA, CPLG Sport, has announced details of the new England away kit.
The kit is to be worn for the first time by the England team when they play Egypt at Wembley Stadium tomorrow.
With the 2010 FIFA World Cup fast approaching, interest in the
England football brand is huge and a number of licensees will be
producing official merchandise utilising the distinctive new red kit.
Premium Factory will be launching a range of lunch boxes, Benchmark
gift bags, Pyramid International posters and Football Mania will
feature the kit on several items, including its party range.
These new products add to an already extensive FA licensing programme,
with other recent new licensees including Swan Brand for mini fridges,
Sockatyes for lucky bags, mobile phone skins and cases and GB Eye for
framed prints.
“We aim to ensure that England football supporters have access to as
wide a range of quality official licensed products,” said Nicola Lord
of CPLG Sport. “It’s great to see licensees developing new merchandise
as hype around the England team continues to grow.“
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