DHX puts Grandpa on iPad
DHX Media is set to launch an iPad app based on the hit CBeebies-commissioned family series Grandpa in My Pocket.
The Grandpa in my Pocket: Horatio Heave Ho! ebook will retail at £1.79 and will be available in the UK iTunes store at launch, with other territories to follow. In addition, the app will be available for the iPhone and iPod Touch in spring 2011.
Horatio Heave Ho! is the Sunnysands Bank Manager who really wants to be a pirate. When he decides to dig up the whole beach in search of treasure, Grandpa puts on his magic shrinking cap and shrinks. Disguised as Captain Teenytoes, the smallest pirate ever to sail the seven seas, Grandpa sets out to persuade Horatio that there's more to life than treasure. But, he can't do it without Jason. It’s teamwork!
The Grandpa in my Pocket: Horatio Heave Ho! ebook is narrated by the character of Jason Mason, and features the voices of other Sunnysands characters, It has assorted features including: tapping the little Grandpa on each page to make him run - catch him if you can and make him sparkle! Tap on Horatio and join in with his pirate roaring, and join in with the words and actions of the pirate song. All of this is accompanied by wonderful images from the series and a full music soundtrack.
Anne Loi, SVP Finance and Operations, at DHX Media said: “The iPad is a natural platform for extending a popular kids brand, especially one with such a strong narrative and characterization such as Grandpa. The Horatio Heave Ho! ebook helps kids with their reading, and incorporates fun, interactive activities for fans of the show – and their parents can join in too. It’s the ideal, portable accompaniment to the television series.”
Grandpa in My Pocket, which features live action with special effects, has sold to broadcasters worldwide. Channels airing the show include Canal+ in France, French-speaking TFO, TVO and Knowledge in Canada, Al Jazeera Children’s Channel, Norway’s NRK and Sub Juniori in Finland, HOP Israel, RUV Iceland, okto in Singapore, Greece’s MCOM. CBeebies has also acquired Grandpa in My Pocket for the Latin American and US Hispanic markets as well as Poland, South Africa and Asia.
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