Launch of Zodiak Active
Zodiak Media Group has announced the launch of Zodiak Active, a global division dedicated to the creation, development and production of digital and branded content across all platforms.
The new division will partner with brands, media owners, mobile carriers and broadcasters to deliver content and multimedia services based on original concepts, as well as draw upon existing hit TV formats and entertainment brands within Zodiak Media Group’s global network of 45 production companies.
Zodiak Active has been created by the integration of two existing companies from within the Zodiak Media Group - Neo Network, with offices in Milan, New York and Rio de Janeiro and RDF Contact, with operations in London. Both are already engaged with the digital and branded content markets with a varied list of ongoing projects in development and production.
The new division will build upon the proven track records of both companies, with ten years of experience in delivering successful projects in partnership with leading media companies and brands such as Sky, BBC, RAI, MTV, Mediaset, Ferrari, Toyota, Renault, Barilla, Heineken, Unilever, Ferrero, Grupo Abril, Vodafone, Telecom Italia and Hutchinson. Zodiak Active will continue to exploit the growing range of opportunities created by connected audiences and new funding models.
Under the leadership of divisional CEO Marco Ferrari (formerly CEO Neo Network) and chairman, Giorgio Gori (CEO Zodiak Southern Europe) the division occupies a unique position in the entertainment production sector as a digital and branded content division with truly global scale, reach and breadth of offer. With revenues exceeding €30m and more than 160 employees, Zodiak Active strives to become the pre-eminent business in this rapidly evolving sector.
Marco Ferrari, CEO Zodiak Active, said:
“Digital and media convergence continues to accelerate, so it follows that content producers, brands and media owners need to evolve the way we engage with audiences and build commercial value. An exciting challenge lies ahead and, with the talented international team we have at Zodiak Active, we are well positioned to capitalise on the opportunities of this new era.”
David Frank, CEO of Zodiak Media Group, commented:
“The formation of Zodiak Active is an important step for the Group as we build on our successes in digital and branded content to date. The creation of a distinct division consolidates the strengths of the very talented and experienced senior executives already working within Zodiak in this sector. This team has a crucial role to play in the future evolution of Zodiak and we are excited to be able to support and invest in them.”
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