UEFA EURO 2012 mascots launched in Warsaw
The cloud of secrecy surrounding the official UEFA 2012 mascot has been lifted!
After Trix and Flix in Austria and Switzerland in 2008, Europe’s next festival of football will have a new duo to bring it luck. Created by Warner Bros. Consumer Products - the official licensing representative for the games - the dynamic twin mascots are dressed in red/white and yellow/blue football strips, the national colours of the two host countries, Poland and Ukraine.
Amongst the personalities present to witness the arrival of the mascot twins were the presidents of the host associations Grzegorz Lato and Grigoriy Surkis, David Taylor CEO UEFA Events SA, Polish Sports Minister Adam Giersz, together with UEFA EURO 2012 Ambassadors Oleg Blokhin, Zbigniew Boniek, Andriy Shevchenko and Andrzej Szarmach.
The twin mascots will now embark on a tour of the two host countries in order to meet the public and interact with the population and the children through various programmes of activities planned in each of the eight host cities.
Jay Young, senior vice president, Creative Development, Warner Bros. Consumer Products EMEA commented: “This is the third UEFA EURO Championships for which we’ve created the official mascots and far from being formulaic, each time is a new adventure. We’ve spent five months, over 2000 man-hours working through 500 drawings and 100 different character permutations to get where we are today. In the end we created two mascots, each representing one of the host nations. Inspiration has been taken from the UEFA Euro 2012 branding and we’ve tried to reflect the community and culture of the host countries by utilising the national colours and key elements of each countries national dress to celebrate their spirit and individuality.”
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