Doctor Who gets the Wow! factor
BBC Worldwide has announced a deal with Wow! Stuff to produce a range of adult gifts based on the hit Doctor Who property.
Based on the adventures of the eleventh Doctor, played by Matt Smith,
the range will include replica items from upcoming series, as well as
some of the Doctor’s most memorable enemies from the previous episodes.
The items, which are targeted towards young adults and older fans of
the show, will include clocks and watches, desktop accessories and salt
and pepper shakers. The new lines are set to roll out in stores from
autumn 2010.
BBC Worldwide has also secured a variety of new lines through existing
licensees. As the master toy licensee, Character Options will continue
to lead the licensing drive, with exciting new lines available from
autumn/winter 2010.
Christy’s is producing a new dress-up set based on the new Doctor,
planned to launch in retailers this summer. Seasonal confectionary will
be produced by Bon Bon and new lines of the commemorative medals will
be available through the partnership with the Royal Mint. Continuing
their work with the brand, Pyramid will produce new posters for the
show, and Ravensburger will provide jigsaw puzzles.
The new series is to air on BBC One later this year, furthering the
strong interest behind the brand’s licensed range. Richard Hollis, head
of UK licensing at BBC Worldwide, comments: “As one of our flagship
brands, Doctor Who continues to deliver both on and off-screen. The new
series presents us with some excellent licensing opportunities, which
we are continuing to explore with our partners.”
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