Fairy time for Timmy
Aardman’s Timmy Time is to front a new campaign in the UK for Fairy Non Bio and Fairy Fabric Softener.
The campaign will launch in April across all major retailers and will
offer consumers three unique Timmy Time books to collect. Consumers
simply have to send off their receipt to prove they have bought a Fairy
product to redeem each free book.
The campaign is expected to reach more than 20 million UK households
and will be supported with a comprehensive integrated campaign
including TV and press advertising, POS across the major retailers and
bespoke promotional microsite.
Sean Clarke, head of Aardman Rights, says: ‘We are really excited to be
working with Fairy to provide UK families with exclusive Timmy
Time books that we hope will encourage parents to sit down and share
warm moments with their little ones. Fairy is a strong fit for
the Timmy Time brand and provides us with the opportunity to reach our
target consumer, the primary purchaser, perfectly.”
Amy Dawson, marketing manager for Fairy, adds: "Fairy understands the
importance of everyday moments of togetherness, such as sharing a
story, so are delighted to be partnering with acclaimed children’s TV
show Timmy Time to offer free books that you and your little ones can
enjoy.”
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