Fifi and Roary head for Home Bargains
UK retailer T.J Morris and Chapman Entertainment have announced a direct to retail (DTR) agreement today that will see over 200 Home Bargains stores stocking Fifi and the Flowertots and Roary the Racing Car products from spring 2011.
The supermarket chain, which launched over 30 years ago, will sell Fifi and Roary products including rain coats, swimsuits, wooden toys, confectionery, party products and lots more.
Joe Morris, operations director comments: “This is a great opportunity for us to have a very strong children’s brand across a wide range of exciting products. Fifi and Roary branded products will sell very well in our stores. We expect this to be a very strong range for us.”
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