Frito-Lay grabs Gormiti
Giochi Preziosi and Marathon Media have unveiled details of a Frito-Lay promotion across Spain and Portugal.
The partnership will bring Gormiti – The Lords of Nature Returns to more than 35 million packages of Frito-Lay products. Cheeto, Lay’s, Doritos, Ruffles and Chipicao products will be given a Gormiti make-over and offer more than 5 million in-pack sticker Tazo Gormiti. The promotion will be supported by significant media and in-store advertising.
Graziano Delmaestro, Giochi Preziosi's licensing director, said: "We are proud to have Frito-Lay Brands on board for Gormiti! We are sure the promotion will be a real hit. Frito-Lay is the perfect partner to reach the Gormiti fanbase.”
Gormiti TV series, the 52 x 26-min Giochi Preziosi and Marathon Media co-production, has been on-air in Italy on broadcaster Mediaset since autumn 2008. Since autumn 2009, the series has hit the screens in France (M6 and Canal J), Germany (RTL2), the UK (Nick Toons and GMTV2), Spain (RTVE & CN), Greece (Alter Channel), Turkey (Digiturk), Israel (Noga), in the Middle East (MBC) and Globo TV in Brazil. Further international broadcast sales will be announced in the next months.
International television and home entertainment rights to the Gormiti brand are handled by Zodiak Entertainment Distribution. Licensing and merchandising is managed by Marathon Media in France and Giochi Preziosi for the rest of the world, through a network of agents.
Social Links