Global Opportunities gain exposure at Licensing International Expo
Gaining a foothold in overseas markets has become increasingly important for U.S. brands as domestic retail opportunities have become more challenging.
How to better leverage successful brands for growth abroad will be the focus of five of the 30 seminars to be held at Licensing International Expo, the world’s premier licensing event, which runs June 8 -10 at the Mandalay Bay Convention Center in Las Vegas. “Knowing how, when and where to utilize licensing to expand the reach of brands in growth markets overseas is more important than ever, given the retail consolidation we see in today’s domestic market,” said Charles Riotto, president of the International Licensing Industry Merchandisers' Association (LIMA), sponsor of the Expo. “This year’s conference lineup includes global-themed sessions that will give marketers the tools and knowledge they need to succeed while avoiding costly pitfalls.” “Seminars have limited seating and registration is on a first-come, first-served basis, so we encourage everyone to act now to ensure a seat,” Riotto said. For more detailed info on the expo and time and date of individual seminars visit http://www.licensing.org/
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