Going Gaga for Chapman
Chapman Entertainment launches nursery campaign for Fifi and Roary
Chapman Entertainment has announced a campaign targeting children
between two and four years old with free Fifi and the Flowertots and
Roary the Racing car booklets. The booklets include fun activities,
games and competitions for fans of the show and will be distributed to
pre-schools and nurseries throughout the UK.
Chapman Entertainment has also launched ‘Fifi’s Sunflower
Challenge’ following the distribution of Fifi sunflower seeds to
nurseries. Teachers, parents and children are encouraged to take photos
of their sunflower and send it into a specific Fifi microsite,
www.fifiandtheflowertots.com/sunflowerchallenge. The most impressive
sunflower will win a fantastic selection of Fifi toys for their nursery!
Melissa Brown, director of marketing, Chapman Entertainment,
comments: "We have created booklets this year that showcase our full
product range for parents, whilst being fun and developmental for
children. The sunflower competition is also a great way to help
celebrate Fifi’s fifth anniversary, we are excited to see the results!"
Fifi and the Flowertots is one of the most-loved pre-school
programmes on-air in Britain. So far, she has secured over 48
international licensees with Flowertot fun reaching over 148 countries.
Since its launch in 2007, Roary The Racing Car has secured 80 licensees
globally, and he has been sold to over 140 countries.
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