Guinness hires Exim
Guinness World Records has appointed Exim Licensing Group to oversee
its representation rights agreement for all South American territories
Exim Licensing Group is headquartered in Miami with offices in 13 Latin
American Countries already boasts a variety of well known clients such
as Discovery Channel, Nickelodeon, Jim Henson, Universal Studios, Star
Wars and Paramount among others. The two year representation rights
agreement with Exim, will allow Guinness World Records to further
expand its reach into the Latin-American market where the brand and
heritage of the record breaking company is well known.
Diego Barassi, SVP Regional Marketing for Exim Licensing Group,
said: “We are confident that with our knowledge and leadership in this
market, Guinness World Records will become one of the most important
and strategic brand properties across Latin America in the next few
years, not only because of the high potential it has on consumer
products and promotions, but also because the brand has a unique
positioning in the mind of the consumers.
Beatriz Fernandez, international licensing manager for Guinness
World Records adds: “From the very beginning Exim Licensing Group
showed a really good understanding of our brand values as well as
excitement about its potential. Their experience dealing with other
international brands as well as their market expertise makes them a
great company to partner with.”
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