Branded pre-school television block HITs Latin America
HIT Entertainment and Albavision have partnered for the first time to bring a new, HIT-branded pre-school television block to free TV in 10 countries across Latin America.
The 90-minute block has made its debut in Chile, Guatemala, Paraguay, Costa Rica, Bolivia and most recently in Argentina. Additional blocks will be added in Ecuador, Honduras, Nicaragua and Peru by summer 2010.
This marks the first time Albavision-affiliated channels have offered a branded block of children’s programming, and the first time that HIT’s programming has aired on free TV in Bolivia, Chile, Costa Rica, Guatemala, Honduras, Nicaragua, Paraguay and Peru.
The block will feature more than 600 episodes from HIT’s award-winning library of favourite pre-school shows, such as Barney & Friends, Thomas & Friends, Bob the Builder, Pingu and the new Angelina Ballerina The Next Steps. Programmes will air in Spanish.
The partnership follows on the heels of the first HIT branded block on free TV in Latin America that launched in 2009 on Mexico’s TV Azteca. HIT programmes have aired in Latin America since 2001, and its broadcast presence on free TV, pay TV and VOD has been steadily growing.
“HIT characters have enjoyed immense popularity in the region, and we are very excited to bring our award-winning programming to even more children in Latin America with such a highly regarded partner as Albavision,” said Gabriela Arenas, senior vice president, Latin America, HIT Entertainment. “With the success of the block on TV Azteca in Mexico, we anticipate an equally positive reaction to this new block by children and their families.”
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