Bobi Carley joins Disney
The Walt Disney Company UK has announced that Bobi Carley has been appointed commercial director, ad sales and promotions.
In her new role, Carley will manage key accounts and will be responsible for developing and growing the advertising sales and promotions business across the entire Walt Disney Company UK, including television and new media platforms.
Carley started her media career at Sky TV and has since held a number of senior sales positions in a nine-year career at Viacom where she was most recently head of kids and families for Viacom Brand Solutions. Prior to that Carley was head of third parties, working with the channels to optimise their commercial opportunities. Since leaving Viacom she has advised Sky Media on its kids communications.
Carley reports to Peter Fitton, senior vice-president of ad sales and promotions EMEA & UK, and will be a key member of the EMEA ad sales and promotions leadership team.
“The Walt Disney Company EMEA offers companies a unique, one-stop shop for integrated advertising solutions across the breadth of Disney’s businesses,” said Fitton. “Bobi’s leadership qualities, experience and expertise are going to be an invaluable asset to the UK business. Our ad sales and promotions team is thrilled to have her on board.”
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