BRB Internacional is Playstation sub-agent
Target Entertainment Group has appointed the Spanish company to develop a consumer products programme for Spain and Portugal.
BRB Internacional will act as the licensing sub-agent for the PlayStation brand and selected PlayStation software IPs across Spain and Portugal.
The appointment will see BRB manage a merchandise programme spanning all consumer product categories excluding PlayStation peripherals and PlayStation specific accessories.
The PlayStation brand incorporates the PlayStation logo, the format logos: PS one, PlayStation2 (PS2), PSP (PlayStation Portable) and PlayStation3 (PS3), DUALSHOCK3 wireless controller designs and well-known PlayStation symbols and phrases like ‘The Game is Just the Start’. The PlayStation IPs licensed to BRB are LittleBigPlanet, EyePet, Invizimals and SingStar.
Richard Woolf, director of licensing at Target Entertainment Group said: “We are confident BRB will deliver a successful licensing programme for the PlayStation brand and game titles. They are committed and enthusiastic, making them the ideal choice as our agent.”
Javier Biern, sales manager at BRB Internacional, added: "Our retail clients are really keen to start working with Playstation’s outstanding IPs. We are looking forward to ensuring these famous gaming characters and brands jump out of the consoles and into consumer products ranges.”
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