Care Bears take to the skies
American Greetings Properties has announced that it is teaming up with Malaysia Airlines, the world’s five-star value carrier, for a Care Bears promotion across all international flights.
The promotion will last for one year, and will see Care Bears hard cover books, provided by Paragon Premiums in Malaysia, given to all children aged between two- and three-years old on all flights.
“We’ve always been proud of the Care Bears’ ability to bring smiles and laughs to children across the globe and we’re pleased to be working with Malaysia Airlines by providing Care Bears books to children on their international flights,” said Carla Silva, vice president of global licensing at American Greetings Properties. "The Care Bears universal themes of caring and sharing continue to resonate with kids everywhere and we welcome this opportunity to entertain even more children in an unexpected, yet appreciated location.”
Since 2002 when the Care Bears re-launched, millions of these lovable bears have been brought home to a new generation of fans generating more than $2.6 billion in global sales. Visit www.CareBears.com for more information.
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