Deal secured for Simon's Cat stationery
RDF Rights (RDFR) has signed a deal with greeting card and stationery firm Portico to produce a wide range of paper products for the online phenomenon and viral sensation, Simon’s Cat.
Portico will be producing a stationery range including greetings cards, gift wrap, gift tags, gift bags, stationery-based gifting, calendars and diaries.
Jane Kennedy, senior licensing manager, RDFR commented: “We are delighted to be working with Portico to produce an exciting array of Simon’s Cat stationery. Portico is well known and respected in this category and we look forward to launching the product at retail this summer.”
Simon Harrison, chairman, Portico Designs Ltd commented: "I'm extremely pleased to be working with Portico and RDF. The Simon's Cat inbox is constantly bombarded with email requests for merchandise. So I'm really happy that finally, with the huge enthusiasm and experience of both Portico and RDF that we'll be able to satisfy the requests of our dedicated fans. We've been producing some top quality products together and I can't wait to see them in the shops!"
Created by award-winning English animator Simon Tofield, Simon’s Cat is a genuine word-of-mouth phenomenon which has won several awards including: Best Comedy at the British Animation
Awards; YouTube’s ‘Blockbuster Award’ and the Prix Animation at the
Festival International des Très Courts. More recently it has been
nominated for a Public Choice Award at the 2010 British Animation
Awards. The first Simon’s Cat book entered the UK Bookseller Top 50, Amazon Top 20 and hit Play.com’s number one spot for all books. Global book sales currently stand at 400 000 across 23 countries worldwide.
RDF Rights, appointed by United Agents as the UK licensing agent for
Simon’s Cat earlier this year, is actively seeking other licensees to
develop the range, including gifting plush and other soft lines.
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