LazyTown seals the deals

LazyTown has finalised a number of deals this past week within its growing territories of Portugal and Mexico.

LazyTown has secured a deal with Lemon, their Live Show partner, to develop talking alarm clocks under a new brand called As Tuas Musicas. LazyTown will have a Sportacus and Stephanie singing and talking alarm clock under this brand. The songs on the clock will  represent the core messages from LazyTown about eating fruit and vegetables, going to bed at 8.08, brushing your teeth and being active. The clocks will only be available at FNAC stores for a limited period of time as an exclusive. They will be on the market from October this year.
 
Already a very successful licensee for LazyTown in Mexico with backpacks, pencil cases and trolley bags the licensee has extended his agreement into Italy. Europe is a key focus for Photopack moving forward and they have already established some great retail partnerships looking to launch LazyTown products for BTS 2011 in Italy.

In Benelux, LazyTown have recently signed a DVD deal with Just Bridge Entertainment. The first two releases are planned for 12th October. Benelux is a growing territory for LazyTown with show going on the free-to-air Disney Channel.

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